Infotainment

Information with entertainment is the goal of Bem-Estar, the wellness show on the TV channel Globo, directed by its editor-in-chief, Patricia Carvalho. This morning show made a successful bet on small bites of information for people who watch while they get ready or travel to work. Additionally, the lighter tone used to deal with serious matters attracted people who want information about health but don’t always feel at ease with doctors. The script is written by Patrícia herself, with contributions from Grato – we added even more levity and animations to her lecture for university students.