Desafio Cannes

We have developed the launch video for the Cannes Estadio Challenge. This fun video shows some innovative initiatives by Estadão, Brazil’s leading newspaper, which has a horse as its logo. One of these initiatives is the Cannes Challenge Awards, which awards the creators of the best ideas with air tickets to participate in the International Advertising Festival in Cannes. The newspaper Estadão is the official representative of the festival in Brazil.