KitchenAid Univers

The KitchenAid brand doesn’t have consumers. It has fans. The name itself is proof of this – it was inspired by a comment from one of its first customers, in 1919: “I don’t care what you call it. It’s the best kitchen aid I’ve ever had.” During our research for the project we found out that the brand’s icon – the Stand Mixer – is even the subject of tattoos. And this is all because its products really are excellent. So much so that they didn’t even need to be attractive. Working on this project was delicious.