Social Networks

Brazilians are at the top of the world ranking for engagement in social networks. Nevertheless, many advertisers either don’t know about or doubt the benefits of having their brands interact with their publics on these networks. They don’t notice that communication has changed. And they continue to see people merely as consumers. That’s why we created and produced this video as part of an inbound marketing action for Scup, Latin America’s leading tool for monitoring, managing and analyzing social media.