Italian Cuisine Week
To publicize and attract new sponsors for the 4th Settimana della Cucina Regionale Italiana – a celebration that shows the relationships and similarities between Italy and the city of São Paulo, which go well beyond the city’s Italian neighborhoods of Mooca and Bixiga – we created and produced a video for the event. We showed São Paulo’s sophisticated and contemporary side, which has evolved just like Italy’s regional cuisine itself has. There are more people of Italian descent in São Paulo than there are in Rome and Milan combined. And this video’s goal was to show the market’s potential for Italian companies interested in investing in Latin America’s largest city. This project was done in partnership with Allard van Wielink, photographer and scenery director at 2020 Studios.